For example let’s say I have an app called “Pulse” and monitors people’s heart rates. These keywords are typically higher in search volume and very accurately describe your app. Titleįor the title we recommend including your app’s name as well as two or three carefully chosen keywords. Now the title and description are fairly similar – it all comes down to keywords and keyword research. These include modifying your title, the app’s description, improving your app’s reviews and ratings, and increasing your app’s download rate. If you want to get more downloads, there’s a couple of things that you can do to improve your app’s rankings in the app store. As I’m sure you can imagine, the apps that show up first get a whole lot more downloads than the apps that show up last. Just like any search engine, app stores have a search algorithm that determines which apps show up first and which ones show up last. Today I’ll be going through App Store Optimization. Hi, my name is Daniel Russell and welcome to another tech talk. Transcript on App Store Optimization – increase mobile app downloads with these 4 easy steps
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